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Science has a terrific potential to affect our lives, and yet scientific information in it's original form can be overwhelming to most of us. Complicated data are often hard to digest and people tend to reject information they cannot use. So it is with good reason that most of us rely on professionals like journalists, researchers and doctors to interpret data for us. We trust our experts to have an understanding beyond our own. The trouble is that their interpretation is often extremely subjective - what we call
"professional tunnel vision."

We define this as "the inability to see beyond the limits of one's own professional agenda." It can affect anyone acting in the role of expert and should not be confused with normal subjectivity or intuition. We have no predjudice against subjectivity, without which neither science nor the healing arts could function, but are wary of the lack of objectivity brought about by a narrow professional bias.

Human Nature
One might ask why many experts and professionals find it hard to be objective when reporting facts, but if you look at human nature the answer is obvious. Most of us perceive the world through a filter of self interest. Everything we see is a reflection of some part of ourselves or our positions, to be either enhanced or denied. Social scientists call this a paradigm, defined as a thought pattern through which we filter our perceptions of reality or, more simply, a world view. Experts are no different than the rest of us in this regard. Additionally, they have the constant pressure to show complete confidence in their methods and opinions, making it even more difficult for them to be open minded.

Bias in Reporting
To see how this self interest can affect the reporting of facts, consider journalists who read legitimate scientific studies while researching articles for publication. Every article they write starts with a predetermined point of view or an editorial position which is often directly influenced by their sponsor's interests. Some facts which are supportive of their positions are reported, but others that do not may seem confusing and are thus ignored. While the facts they choose to report may be real enough, their choices are based on their professional or personal bias and, intentionally or not, their selective vision keeps them and their readers from seeing the whole picture. If the reporter is in a position of trust, the reader may assume that he or she has found the truth and look no further. Thus, by controlling the facts to suit his bias, the reporter has denied control to his readers and undermined their right to the truth.

A word about truth...

We like the dictionary definition, which is: "the conformity to fact or reality." Sounds simple enough, but the conformity to selective facts or a narrow view of reality can be as misleading as deliberate misinformation.

The truth affects you whether you're aware of it or not and whether you believe it or not. What you believe to be true only affects your perceptions. What is actually true determines your reality.

This is why it is so important to have a resource like PLAINFACTS.COM™.  In the areas of health and wellness, anything but the truth carries the possibility of disaster. The danger of tunnel vision, no matter what causes it, is that those who have it can miss the truth and still firmly believe that they're right.

The truth is always there and it affects you. You have a right and a need to know it. Please join us in making sure that you always have a way to find it.